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May 06, 2015
Marketing Issues, Marketing Public Transit

Transported or Transmuted? The Other Side of Marketing Public Transit

Last week I talked here about the need to rethink public transit. This week, we return to the subject but from a different perspective. As a lifelong writer of advertising and marketing materials, I’ve always been interested in how people and industries are marketed (aka presented in the media). Advertising people like me are typically...

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