In our ongoing effort to catalogue the best, the worst and the middling of public transportation marketing, we bring to you what is arguably the most “epic” bus commercial ever. Behold, Denmark’s Midttrafik:
One of the things we often talk about around these parts is the public outreach and marketing aspect of public transportation and how it so often falls short of being effective. A few personal favourites: What lessons might we learn from the Beta/VHS format wars of the 1980’s? Is public transit more like dinner party...