Jan 17, 2011
Light Rail & Streetcars, Thoughts, Urban Planning & Design

Are Gondolas Too Cheap To Be Accepted As Transit?

Any good marketer knows that it’s better to sell a product with a higher margin than with a lower one. Furthermore, the higher the margin on the product, the more likely it will be viewed by the buyer as prestigious and luxurious. It doesn’t matter that one car may be identical to another, the higher...

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