#Marketing

May 24, 2012
Marketing Issues

Angry Birds Cable Car – Singapore Cable Car

If you happen to be fan of both the Angry Birds video game and cable cars, you may wanna book a trip to Singapore as soon as possible. The Singapore Cable Car has just redesigned and retrofitted 30 of their cabins to celebrate the opening of an Angry Birds theme park on Mount Faber. Upon arrival...

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Apr 12, 2012
Marketing Issues

Norway’s Nettbuss – Is This The Sexiest/Best Bus Commercial Ever?

One of the things we often talk about around these parts is the public outreach and marketing aspect of public transportation and how it so often falls short of being effective. A few personal favourites: What lessons might we learn from the Beta/VHS format wars of the 1980’s? Is public transit more like dinner party...

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Jun 01, 2011
May 12, 2011
Thoughts

Selling Ski Lifts to Cities

If you’re the owner of a ski resort and you’re looking to buy a new lift/gondola/tram/whatever, you pretty much know who to call. For all intents and purposes, there’s only two companies out there and you’ve likely done business with one or both of them several times before. In other words, the lift companies’ respective...

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Dec 16, 2010
Thoughts

Ski Lift Manufacturers or Transit Builders?

A quick thought: The cable industry positions themselves as Ski Lift manufacturers who sometimes build transit. Why not flip that around? Why not be Transit Builders that happen to provide transportation to a whole host of markets, including ski hills? There’s a difference there. It’s subtle, but it’s there.

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