Apr 12, 2012
Marketing Issues

Norway’s Nettbuss – Is This The Sexiest/Best Bus Commercial Ever?

One of the things we often talk about around these parts is the public outreach and marketing aspect of public transportation and how it so often falls short of being effective. A few personal favourites: What lessons might we learn from the Beta/VHS format wars of the 1980’s? Is public transit more like dinner party...

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