Apr 19, 2011
Marketing Issues

Lessons From Betamax

In the late 1970’s and early 1980’s Sony and JVC waged a war between their respective Betamax and VHS video cassette formats. Early consensus (my dad included) favoured the Betamax format and its superior image and picture quality. Beta also had the advantage of a two year head start over the VHS format. And yet,...

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