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Dec 18, 2015
Public Engagement & Community Outreach, Public Transit

Would Fun Transit Stimulate Ridership?

A couple of years back, Volkswagen came up with a brilliant viral marketing campaign known as The Fun Theory. The basic idea being that “fun is the easiest way to change people’s behaviour for the better” (their words, not mine). The shorthand for the theory was the very public transformation of a subway stairwell into...

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Nov 20, 2012
Just For Fun, Marketing Issues, Public Engagement & Community Outreach

Most Successful Transit Advertisement Campaign Ever?

If you haven’t seen it already, Melbourne Metro Trains just launched one of the world’s most successful transit safety awareness campaigns ever – that’s 11 million Youtube hits in 6 days! Whether or not it will reduce accidents remains to be seen. However, there’s one thing that’s certain, I can’t get this song out of...

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Oct 02, 2012
Announcements, Events and Speaking Engagements, Public Engagement & Community Outreach


MOVE is a multi-media, multi-facetted exhibition that explores the past, present, and future of urban transportation in Toronto, and around the world. The expo is the result of a collaboration between Evergreen and the Institute without Boundaries (IwB). The actual exhibition is located in the Kilns Building at the Brick Works — the former brick...

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Sep 11, 2012
Just For Fun, Proposals & Concepts, Public Engagement & Community Outreach

The Traffic Light Countdown Pong Game

Do you remember the piano stairs in Sweden that got people to choose the stairs over the escalator? And not just some people, but 66% more people. That’s because while taking the escalator is easier than climbing the stairs, playing a piano with your feet is infinitely more fun than standing on a stair that...

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May 27, 2011
Public Engagement & Community Outreach

Public Engagement vs. Public Engagement

There are two ways to use the word “engagement.” The first way is to promise yourself to someone else. To devote yourself to another entirely. To voluntarily betroth your mind, body and soul to a mutually beneficial union that’s meant to last an eternity. The second way is to declare war. To battle with an...

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