#Fun Theory

Dec 18, 2015
Public Engagement & Community Outreach, Public Transit

Would Fun Transit Stimulate Ridership?

A couple of years back, Volkswagen came up with a brilliant viral marketing campaign known as The Fun Theory. The basic idea being that “fun is the easiest way to change people’s behaviour for the better” (their words, not mine). The shorthand for the theory was the very public transformation of a subway stairwell into...

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Sep 11, 2012
Just For Fun, Proposals & Concepts, Public Engagement & Community Outreach

The Traffic Light Countdown Pong Game

Do you remember the piano stairs in Sweden that got people to choose the stairs over the escalator? And not just some people, but 66% more people. That’s because while taking the escalator is easier than climbing the stairs, playing a piano with your feet is infinitely more fun than standing on a stair that...

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