24
Feb

2010

Donald A. Norman

Post by Steven Dale

In his book, The Design of Future Things, Donald A. Norman writes:

“We must design our technologies for the way people actually behave, not the way we would like them to behave.”

Now replace technologies with cities. Or transit. Or government. Or customer service. Or the justice system. Or public policy. Or hospitals. Or lawyers. Or the postal service. Or communities. Or call centres. Or suburbia. Or commercial breaks. Or user fees. Or public toilets. Or transit fares. Or park benches. Or traffic lights. Or church. Or urban planning. Or New Jersey. Or airplanes. Or office towers. Or awards shows. Or campsites in Europe. Or sidewalks. Or public service announcements. Or . . . virtually anything.

You could go on with this game forever.



Want more? Purchase Cable Car Confidential: The Essential Guide to Cable Cars, Urban Gondolas & Cable Propelled Transit and start learning about the world's fastest growing transportation technologies.

Want more? Purchase Cable Car Confidential: The Essential Guide to Cable Cars, Urban Gondolas & Cable Propelled Transit and start learning about the world's fastest growing transportation technologies.

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