Post by Steven Dale
… is bound to be fraught with perils. Lacking the sufficient pitch, people are bound to imagine whatever they feel like. And there’s a very good chance that the image they conjure in their heads will be the exact opposite of what you desire.
Tell someone you can use gondolas as transit and they might imagine something like this:
There are people who likely think cable transit means this very thing.
Obviously that’s not the image you want to leave people with. But if you haven’t offered an alternative, that may very well be their first impression.
And as we all know, first impressions are very hard to change.
(Thanks to Julia for the link to this bizarre – and admittedly hilarious – image!)
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Want more? Purchase Cable Car Confidential: The Essential Guide to Cable Cars, Urban Gondolas & Cable Propelled Transit and start learning about the world's fastest growing transportation technologies.
